Burger King’s sithsense.com was created as a tie-in to the Star Wars Episode III, Revenge of the Sith “Choose Your Destiny” in-store promotion.

In staying true to the brand’s HAVE IT YOUR WAY message, visitors to the sithsense.com site are greeted by Darth Vader and asked to choose any nonspecific object, animal, vegetable, or mineral that comes to mind.  Vader then uses “The Force” to read their minds simply by asking them 20 questions or less.

Visitors who return to the site more than once are remembered and acknowledged for returning to challenge Lord Vader once again.  Vader grows smarter as more visitors are challenged. The site has received 7,947,069 total hits to date.  Along with this site, a national TV campaign and a national print insert also supported the  “Choose Your Destiny” promotion.

Role: Interactive Art Director
Responsibility: Design